In 2016/2017, Knowledge continued to expand its readership and its reach across the school and beyond. This year saw a 20% increase in overall traffic compared to last year. More specifically, our social media channels continue to attract new followers (up 15% on last year), who then click through to Knowledge. (We now have 235,000 social media clickthroughs to the Knowledge website annually.) We reach many additional readers through our syndication to media partners worldwide.
New channels and outreach
Also this year, Knowledge added several new channels to its suite of offerings. In addition to our smartphone and tablet app, the team launched specialist newsletters for participants in online programmes. Every three months, more than 15,000 members of INSEAD’s National Alumni Associations now receive content that is not available anywhere else through the INSEAD Knowledge Alumni Exclusive Quarterly.
INSEAD Knowledge Arabia was redesigned in 2016/2017 to harmonise the site with the English edition. It now provides even more effective outreach and brand awareness for INSEAD in the Middle East, as well as influencing business practice throughout the region.
The best of Knowledge 2017
This year, we saw a thirst for new ideas on digitisation, the ever-present interest in stories of corporate decline, and how best to navigate leadership and innovate. INSEAD was also at the forefront of breakthrough research on how women and men are judged differently at work and what managers can do about it.
The editor’s pick: Chris Howells’ top five articles of 2017
11 Leadership Guidelines for the Digital Age The Strategic Decisions That Caused Nokia’s Failure The Three Altitudes of Leadership The World’s Most Innovative Countries 2017 Why “Believe in Yourself” is Bad Advice for Women